Wanlitong Appoints New Director of International Sales to Lead APAC Expansion

Shenzhen Wanlitong Engineering Equipment Co., Ltd. has appointed a new Director of International Sales, tasking the role with accelerating the company's aerial work platform exports across the Asia-Pacific region. The appointment reflects growing overseas demand for Wanlitong boom lifts, scissor lifts, telehandlers, and OEM spare parts, and it signals a shift from reactive order-taking to a planned, region-by-region go-to-market approach.

Wanlitong international sales leadership

A Clear Mandate

The new director will build local distributor relationships, expand language and timezone coverage for the export desk, and ensure that overseas customers receive the same responsiveness as domestic ones. A priority is developing in-region spare-parts buffers so distant fleets are not stranded waiting on shipments, and establishing service partners who can perform warranty work without shipping machines back to China.

Focus Areas for the Year

• Distributor recruitment and training across APAC
• Regional spare-parts stocking and faster dispatch
• Localised operator and service documentation
• Trade-show presence and demonstration-unit tours

Wanlitong international operations office

Why APAC, Why Now

Urbanisation and infrastructure spending across the region keep demand for safe height-access equipment high. Many local rental companies want a dependable Chinese supplier with genuine OEM parts and clear documentation—exactly Wanlitong's strengths. Closer local support shortens the gap between enquiry and delivered machine, and it builds the trust needed for repeat, multi-unit orders.

Continuity for Existing Customers

Current export accounts keep their dedicated contacts and service levels; the new structure adds capacity rather than replacing it. Existing partners will notice broader coverage, faster parts, and more on-site training options as the team grows, without any disruption to ongoing contracts or open quotes.

Welcoming the New Director

Wanlitong's management welcomed the appointee and expressed confidence that deeper international engagement will help more contractors reach their work safely. The company invites APAC distributors and rental operators to schedule an introductory meeting with the new international sales team.

Frequently Asked Questions

What is the new director's mandate?

To accelerate aerial work platform exports across APAC by building local distributor relationships, expanding language and timezone coverage, and developing in-region spare-parts buffers so distant fleets are not stranded waiting on shipments.

Will existing customers be affected?

No. Current export accounts keep their dedicated contacts and service levels; the new structure adds capacity rather than replacing it, bringing broader coverage, faster parts, and more on-site training.

Why prioritise APAC?

Urbanisation and infrastructure spending keep demand for safe height-access equipment high, and many local rental companies want a dependable Chinese supplier with genuine OEM parts and clear documentation.

How can distributors start a conversation?

APAC distributors and rental operators can schedule an introductory meeting with the new international sales team to discuss territory coverage, training support, and a stocking plan for OEM spare parts. Wanlitong prefers to begin with a site survey and a small trial order so both sides can validate fit before committing to a larger framework agreement, which keeps the partnership low-risk and evidence-based from the first shipment. Existing partners in neighbouring markets have already welcomed the clearer roadmap, and the team expects the first signed APAC distributor agreements to follow within the current quarter.